Clear ideas. Smart design. Real impact.

Senior designer and creative leader with 16 years of experience building brands, campaigns, websites, and visual systems. I combine thoughtful design with marketing strategy to create work that communicates clearly and supports real business goals.

16 Years Experience

Design + Marketing

30+ Brands

Creative Oversight

120+ Websites

Designed & Built

239% YOY Growth

Through SEO + Digital Strategy

Selected Work

Laptop screen displaying a website for JCT Growth, a digital marketing agency. The page features a smiling man with a beard, wearing a blue blazer, talking on a phone and holding a tablet. The site promotes full-service digital marketing for growth-minded brands.

Multi-Brand Creative Direction

A selection of client work created and overseen during my time as Creative Services Manager at JCT Growth, where I provided creative direction and brand stewardship across 30+ brands.

BUILDING A BRAND ACROSS EVERY TOUCHPOINT

Building a cohesive visual presence across web, campaigns, social, email, events, podcasts, and more, turning complex cybersecurity topics into creative that feels clear, engaging, and consistent.

Business card with name Catherine Michel, title Director of Content, email catherine@jctgrowth.com, and a QR code on a white surface.

Connecting Brand, Marketing & Sales

Creating cohesive brand experiences across community branding, web, digital, print, signage, sales materials, and events to support marketing and sales across every touchpoint.

Signature Companies | Integrated Brand Design
A forest with trees and sunlight filtering through leaves, overlaid with text promoting SEO growth services, including check marks next to benefits, and a website link.

Web Design at Scale

Designed and built 120+ responsive dealer websites, creating polished digital experiences that balanced individual brand needs, usability, and the demands of high-volume production.

CarsForSale.com | Digital Experience Design