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SMP Graphics
SMP Graphics
About
Digital
Identity
Print
Web
Resume
Blog
Contact
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Digital
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Resume
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Branding / Marketing Strategy Sarah Perez 10/22/26 Branding / Marketing Strategy Sarah Perez 10/22/26

Design Trends vs. Good Design: When Should Your Brand Actually Follow a Trend?

Design trends can keep a brand feeling fresh, but following every new aesthetic is a quick way to lose what makes you recognizable. Here's how to tell when a trend actually serves your brand and when it's better to sit this one out.

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Graphic Design Sarah Perez 9/15/26 Graphic Design Sarah Perez 9/15/26

What Does a Graphic Designer Actually Do? (Spoiler: It’s More Than Making Things Pretty)

Graphic design isn’t just about making things look pretty. It’s strategy, communication, psychology, and problem-solving rolled into one. Here’s what graphic designers actually do behind the scenes—and why effective will always matter more than pretty.

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AI Sarah Perez 6/22/26 AI Sarah Perez 6/22/26

AI and the Graphic Designer: Threat, Tool, or Both?

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