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SMP Graphics
SMP Graphics
About
Digital
Identity
Print
Web
Resume
Blog
Contact
Contact
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Branding / Marketing Strategy Sarah Perez 10/22/26 Branding / Marketing Strategy Sarah Perez 10/22/26

Design Trends vs. Good Design: When Should Your Brand Actually Follow a Trend?

Design trends can keep a brand feeling fresh, but following every new aesthetic is a quick way to lose what makes you recognizable. Here's how to tell when a trend actually serves your brand and when it's better to sit this one out.

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Graphic Design, Typography Sarah Perez 9/24/26 Graphic Design, Typography Sarah Perez 9/24/26

Graphic Design Red Flags I Can’t Unsee

Stretched logos, seven competing fonts, tiny margins and social graphics trying to hold an entire novel. Here are the graphic design red flags I can't unsee and why they actually matter.

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Graphic Design Sarah Perez 9/15/26 Graphic Design Sarah Perez 9/15/26

What Does a Graphic Designer Actually Do? (Spoiler: It’s More Than Making Things Pretty)

Graphic design isn’t just about making things look pretty. It’s strategy, communication, psychology, and problem-solving rolled into one. Here’s what graphic designers actually do behind the scenes—and why effective will always matter more than pretty.

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Sarah Perez 8/25/26 Sarah Perez 8/25/26

Good Design Isn't Decoration. It's Marketing.

Creative workspace illustrating how strategic graphic design supports marketing, builds brands, guides attention, and drives action.

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AI, Graphic Design Sarah Perez 7/15/26 AI, Graphic Design Sarah Perez 7/15/26

AI Can Make the Graphic. It Can’t Make the Creative Decision.

AI-generated graphic compared with a human-refined design, showing handwritten creative feedback and design decisions.

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