A strong brand identity is the foundation everything else is built on. I design logos and visual systems that are clear, intentional, and built to work everywhere. From a business card to a billboard to a social feed, every mark I create starts with understanding who the brand is and what it needs to communicate before a single concept hits the page.Identity design
Abraham Perez
A musician needed a mark that could carry weight without saying much. The goal was simplicity and impact, a monogram-based identity that felt refined and versatile enough to live on stage, on screen, and everywhere in between. Several directions were explored to find the right balance of geometry, proportion, and personality.
Rich Kelly, Realtor
A residential real estate agent needed a fresh identity built from the ground up. The brief was clear: professional and welcoming, with a strong local feel. Logo concepts paired clean typography with simplified mountain imagery to communicate stability and trust, with flexibility to work across signage, digital, and print.
Humble bee tees
A nonprofit tee company needed a brand that felt as approachable as the mission behind it. Starting from scratch, the identity centers on a simplified bee mark paired with friendly typography to create something playful without losing polish. The result is a brand that works on apparel, packaging, and digital without missing a beat.
Selected Logo Work
Exploring form, typography, and balance across a variety of brand identities.
Logo design for a client centered on simplicity and meaning.
Brand mark for a personal development and life coaching practice.
Logo for a local Sioux Falls food and community brand.
Option A — Clean, minimal mark leading with typography and a simple roofline.
Option B — Monogram-driven variation pairing initials with a house outline.
Option C — A straightforward wordmark built for versatility across print and digital.
Option A — Circular badge mark with a structured, community-forward feel.
Option B — Bold wordmark variation with a strong typographic presence.
Identity for a decluttering and home organizing business built around clarity and approachability
Logo for a counseling practice designed to feel hopeful and grounded.
Brand mark for a worship ministry with a bold, expressive feel.
Fun, personality-driven logo for a creative personal brand.